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Centered Dashboards for online network streaming service platform (OTT) Streaming Platforms

To drive revenue growth, user engagement, and strategic decisions, a centralized, data-driven analytics dashboard is needed for the OTT platform. It will unify fragmented data sources and provide real-time insights into revenue, viewership, and marketing performance. The key drivers are improved content strategy, operational efficiency, and better business intelligence through integrated KPIs.

Overview

  • The OTT Analytics Dashboard project aims to streamline data-driven decision-making by consolidating fragmented revenue, viewership, and marketing data into one centralized platform. Designed for business leaders and stakeholders, the dashboard delivers real-time insights, empowering teams to track performance, identify trends, and optimize strategies.

  • By leveraging Power BI, the platform automates data collection, cleaning, and visualization—eliminating manual processes and reducing errors. Interactive elements like filters, comparative metrics, and role-based access make the dashboard both intuitive and secure.

Employee Empowerment

1. KPI Visulization
Key metrics like ARPU, churn rate, and total viewers are visually displayed using charts and dashboards for easy interpretation.

2. Real-Time Performance Insights
Users can access up-to-date metrics on revenue, viewership, and marketing performance to make informed, timely decisions.

3. Department-Specific Dashboards
Tailored dashboards for marketing, finance, or content teams provide each group with focused insights relevant to their KPIs.

Key features

1. KPI Visualization : Users get instant access to updated metrics, allowing timely decisions based on live revenue, viewership, and marketing performance.

2. Interactive Filters : Dynamic filters let users customize views by year, genre, region, and revenue type—making exploration flexible and tailored.
3. Visualized Performance Metrics : Key indicators like ARPU, churn rate, and total revenue are presented with intuitive charts and graphs for easy interpretation.
4. Role-Based Access : Secure, permission-controlled access allows users to view only relevant data depending on their role—protecting sensitive information.
5. Multi-Device Friendly : The responsive layout ensures users can access and interact with dashboards from mobile, tablet, or desktop—anytime, anywhere.

Key System Benefits

1. Location Insights  

2. Auto Data Processing 

3. Trend Tracking

View performance by region using map visualizations.

Automated data cleaning and validation.

Compare performance across months and years.

All the reasons to choose BIITS

B-Informative IT Services Pvt. Ltd. (BIITS) is an award-winning Business Intelligence & Digital  Consulting company based out of Indian Silicon Valley, Bangalore. We are a team of motivated professionals with expertise in different domains and industries. We help our clients to derive simplified and conclusive data insights for effective decision making. 
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